Callie J.
Head of Product Marketing @Ares Interactive, Inc.
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WORK HISTORY
Head of Product Marketing @Ares Interactive, Inc.
I lead Product Marketing and Publishing across Ares Interactive’s corporate and game portfolio, overseeing Brand, Social Media, Community, Lifecycle/CRM, Customer Support, PR, and Campaigns.I am responsible for defining and executing end-to-end go-to-market and live service strategies across multiple titles, from market positioning and brand development through soft launch, global launch, and long-term live operations.My role sits at the intersection of product, publishing, and growth, partnering closely with game leadership, UA, analytics, and development teams to build scalable franchises, engaged player communities, and high-performing live service ecosystems.Key responsibilities include:• Ownership of product marketing and publishing strategy across Ares Interactive’s mobile portfolio• Leading global go-to-market strategy for new game launches, including market strategy, positioning, messaging, and launch execution• Building scalable brand systems and franchise frameworks across multiple genres• Owning live service marketing, seasonal content strategy, player engagement, and retention programs• Leading player lifecycle and CRM strategy (email, push, in-app, promotions)• Overseeing community development, social media, creator programs, and player communications• Driving PR strategy, press relations, influencer programs, and industry visibility• Leading customer support and player experience strategy in partnership with product and live ops• Building and scaling high-performing global marketing, community, and lifecycle teams• Developing data-driven marketing frameworks across acquisition, engagement, retention, and monetizationPortfolio highlights include titles such as Baseball Hits 26 and Heroes vs. Hordes, alongside additional live and upcoming projects in development.My focus is on building enduring franchises, player-first ecosystems, and scalable publishing operations that support Ares Interactive’s long-term growth and global expansion.
EDUCATION
The University of British Columbia
Web Analytics Award of Achievement, Web Analytics
UC Irvine
Web Intelligence Certificate, Web Analytics
MacEwan University
Fine Art
The Art Institute of Vancouver
Multimedia
British Columbia Institute of Technology
Marketing, Web Development
Australian Institute of Business
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT CALLIE J.
I’m a senior product marketing and publishing leader in the games industry, specializing in building and scaling live service games, brands, and player communities from concept to soft launch through global launch and long-term live operations.Currently, I serve as Head of Product Marketing at Ares Interactive, where I lead Product Marketing, Brand, Social Media, Community, Lifecycle/CRM, Customer Support, PR, and Campaigns across both our corporate and game portfolios. I oversee go-to-market strategy, brand positioning, live service marketing, player lifecycle, and community engagement for a growing slate of game titles, working cross-functionally with product, UA, analytics, and development teams to drive acquisition, retention, and long-term franchise growth.Our portfolio includes titles such as Baseball Hits 26 and Heroes vs. Hordes, with additional live and upcoming projects in development. I’m responsible for building scalable publishing frameworks, brand systems, and player engagement programs that support Ares Interactive’s long-term growth and global expansion.I bring over 17 years of experience in games and entertainment, having launched and operated some of the world’s most recognizable franchises across mobile, online, and live service platforms. My background spans both and mobile, with deep expertise in licensed IP, free-to-play economies, and community-driven games.Previously, I’ve held senior marketing and publishing roles at:• Kabam Games: working on Marvel Contest of Champions, Disney Mirrorverse, Shop Titans, Transformers: Forged to Fight, Fast & Furious, and multiple original franchises• Disney: including Club Penguin and consulting across Disney’s online worlds portfolio (Pixie Hollow, Toontown Online, Pirates of the Caribbean Online, World of Cars Online)Across my career, I’ve led global launches, live ops marketing, rebrands, community programs, influencer initiatives, CRM, and multi-channel campaigns for games with hundreds of millions of players worldwide.I’m passionate about building enduring game brands, high-performing teams, and player-first ecosystems that turn great games into long-term franchises.Specialties:Product Marketing & Publishing · Go-To-Market Strategy · Brand & Franchise Building · Live Service Marketing (GaaS) · Player Lifecycle & CRM · Community & Social · PR & Influencer Programs · Creative Strategy · Positioning & Messaging · Licensed IP · Global Launches · Data-Driven Marketing
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