Callie Blackburn
Marketing Director @Downtown Knoxville Alliance
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WORK HISTORY
Marketing Director @Downtown Knoxville Alliance
Knoxville, TN, US
Develops and oversees the execution of strategic, integrated marketing plans• Advances DKA’s mission of supporting downtown businesses • Supports the organization’s overall mission, vision, and goals• Oversees organizational brand positioning, voice, and design• Develops and executes social media strategy• Oversees digital marketing and email communication efforts• Deploys seasonal marketing campaigns and programs• Manages promotional campaigns for downtown businesses support• Facilitates communications with downtown merchants and key city stakeholders• Manages both the Marketing/Events and Business Support committees• Manages organization\'s website (downtownknoxville.org)
SKILLS
ABOUT CALLIE BLACKBURN
Tennessee transplant with a love for social media & all things creative. Currently serving as the Marketing Director for Downtown Knoxville. Previous experience includes directing digital at Knoxville\'s Chamber of Commerce, leading national social media efforts for Regal Cinemas, community management for Yelp, serving on the board of the Knoxville chapter of the American Marketing Association as VP of Communications, & digital marketing in the healthcare tech industry.
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