Caleb Cavazos
Digital Marketing Manager @Foley Family Wines & Spirits
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WORK HISTORY
Digital Marketing Manager @Foley Family Wines & Spirits
EDUCATION
University of California, Riverside
Bachelor of Arts (BA), Political Science and Government
University of California, Davis - Graduate School of Management
Master of Business Administration (MBA), Marketing
The University of Manchester
Political Science and Government
SKILLS
ABOUT CALEB CAVAZOS
Caleb has over a decade of digital marketing experience and has managed millions of dollars in ad spend through traditional and digital marketing channels including SEM (Google AdWords, Bing/Yahoo), social media (Facebook/Instagram, Twitter, Pinterest), YouTube video, Connected TV, and a whole host of traditional media from direct mail to billboards. Beyond ad management, Caleb has launched and managed dozens of websites from simple political campaigns to multi-million ecommerce sites. He has tested and launched a whole host of digital marketing technology including Klaviyo, Bazaar Voice, MikMak, Salsify, Bright Edge and so many others. Caleb’s roots are from no-budget, scrappy political campaigns where he had to be resourceful and creative in marketing strategies. He is used to wearing as many hats as it takes to find success. His experience includes:Creative: creating content and ad copy, building websites, creating web graphics, editing and publishing YouTube videos, designing presentations using PowerPoint, Apple Keynote and Prezi. Analytics: Advanced targeting using big data. Excel, MiniTab, SPSS, SAS Data MiningWeb: Digital marketing using display ads, Facebook ads, Google search ads. Social media management of websites, Facebook, Twitter and other social media tools like Pinterest, Instagram and Google+. Email marketing and outreach with CRM databases with over 100k contacts. A/B testing of websites, emails, and messaging.Social Media & Web: Facebook, Twitter, YouTube, Google Analytics, Mailchimp. WordPress, Drupal, MagentoAnalytics: Excel, SPSS, Minitab, SAS data mining
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