Brita Voris
Dtc Marketing Manager @Foley Family Wines & Spirits
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WORK HISTORY
Dtc Marketing Manager @Foley Family Wines & Spirits
Santa Rosa, CA, US
Lead messaging, campaign support, and content strategy across direct-to-consumer channels (e-commerce, wine clubs, hospitality centers) in partnership with Brand and DTC teams to shape campaign narratives, promotional messaging, and creative direction to drive traffic, engagement, and revenue for a large, multi-brand portfolio.• Support lifecycle communications including email newsletters, event promotions, and customer-facing content; review and refine copy to improve clarity, relevance, and performance.• Provide applied marketing guidance across channels (email, paid, on-site, experiential), helping teams move beyond asset fulfillment toward more effective campaign execution.• Own end-to-end creative execution for key initiatives, delivering significant cost efficiencies through optimized production and sourcing.• Develop scalable workflows and templates to support high-volume campaign execution while maintaining quality and brand integrity.• Serve as a trusted cross-functional partner and creative advisor for Brand, PR, Education, and Community Relations teams.
EDUCATION
University of Southern California
Master of Communication
University of Southern California
Master's degree, Communication Management
University of Nevada, Reno
Bachelor of Arts (B.A.), Journalism
ABOUT BRITA VORIS
Marketing & Content Strategy · Lifecycle, Growth, MessagingMarketing and content strategist with 10+ years of experience shaping messaging, campaigns, and lifecycle initiatives across e-commerce, DTC, and digital-first organizations. Known for combining creative judgment with data-informed execution to drive engagement, conversion, and retention across email, content, paid, and experiential channels. Experience in both in-house, agency and startup environments, with a strong ability to translate strategy into high-quality execution without over-indexing on governance or administrative overhead.
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