Caitlyn Nelson
Client Partner, Americas @Incubeta
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WORK HISTORY
Client Partner, Americas @Incubeta
Las Vegas, NV, US
EDUCATION
Regent's University London
Study Abroad Program
The College of St. Scholastica
Bachelor of Arts - BA
ABOUT CAITLYN NELSON
Global Account Director with over a decade of expertise in driving strategic marketing and creative production for top-tier media and entertainment clients like Netflix, Apple, and Paramount Pictures. Known for blending visionary creative approaches with robust technological solutions, I excel in steering cross-regional teams toward driving significant market penetration and audience engagement, such as enhancing viewership by over 50% through strategic use of AI in creative campaigns.Professional Journey- Edisen (formerly TONIK+), Senior Account Director, Global: Spearheaded strategic expansions and nurtured high-profile accounts across diverse regions, achieving a 39% YoY growth by harnessing cutting-edge AI technology in campaign strategies- TONIK+, ascended from VP, Accounts to Chief Strategy Officer, driving substantial revenue growth (up to 338% YoY) through innovative account management and strategic marketing initiatives- 360i, held multiple roles culminating in Strategic Account Supervisor, where I led high-impact marketing campaigns, notably achieving the highest-rated premiere for FOX since 2015.During my career, I have not only led marketing operations but also championed the integration of AI in creative processes, enhancing content strategy and digital marketing efficacy. My strategic acumen is complemented by a profound global perspective, enriched by personal travels across all 7 continents, which deepens my understanding of cultural nuances in marketing.Key Skills- Strategic Account Development & Revenue Growth- Expertise in AI-driven Marketing Tools & Data Analytics- Proficient in Digital Asset Management and CRM Systems like Salesforce and Netsuite- Advanced Project Management and Budget OversightI thrive in environments that challenge the status quo and value innovation. As a passionate leader, I am committed to mentoring and developing future leaders, especially in promoting diversity and inclusion within the tech and media landscapes.Looking ahead, I seek partnerships with forward-thinking organizations in the media, entertainment, and marketing sectors that are looking for a collaborative leader in shaping the future of digital storytelling.#Leadership #MarketingOperations #CreativeProduction #MediaAndEntertainment #StrategicInnovation #GlobalMarketing #AITechnology
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