Caitlin McCormack
Jr Director of Content @Futureproof Inc.
Signup · Get unlimited contacts
WORK HISTORY
Jr Director of Content @Futureproof Inc.
Creating and executing content marketing plans, including launch emails, SEO strategy, newsletters, articles, sales collateral, downloadable assets, social media content, landing pages, and in-app messaging.Leading a team of junior staff, providing mentoring, support, and encouragement. Analyzing data and user research to inform content. Adjusting approach and/or strategy when necessary according to industry best practices. Ensuring all content published maintains a high standard of quality and meets client goals.Maintaining editorial consistency across various channels, including high-quality, error-free, accurate content that is aligned with each client’s brand voice and tone.
EDUCATION
Ryerson University
B.Journ., Journalism, Online Media
SKILLS
ABOUT CAITLIN MCCORMACK
By day, I’m a copywriter and content director who helps brands and publications entertain, delight, and inform their audience with smart, engaging content. But I\'m not just any writer — my experience working as a journalist means that I can tell a story forwards, backwards, and any other way necessary to connect with an audience in a meaningful way. A dash of strategy, marketing finesse, and SEO wizardry means I\'ve got the recipe for content that not only captivates but also converts.By night, you\'ll find me working on freelance writing and editing projects for a diverse range of clients, from innovative startups to established brands, helping them craft compelling narratives that resonate with their audiences. Whether it\'s refining a brand\'s voice, shaping thought leadership pieces, or creating engaging web copy, I bring the same level of creativity, precision, and strategic thinking to every project.When I\'m not writing, I\'m likely buried in a good book or trying to keep up with my two rambunctious boys who exhaust and energize me in equal measure. In my \'free\' time I drink all the coffee, watch all the movies, and take all the naps.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.