Caitlin McAninch
VP of Marketing @Tad Beauty, Inc
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WORK HISTORY
VP of Marketing @Tad Beauty, Inc
Reno, NV, US
EDUCATION
University of Nevada, Reno
Bachelor's Degree, Marketing
ABOUT CAITLIN MCANINCH
Vice President of Marketing | Business Growth Strategist | Community BuilderStrategic and globally-minded marketing executive with a proven track record of scaling businesses, building powerhouse teams, and driving exponential growth. I specialize in crafting and executing innovative marketing strategies that emphasize community engagement and brand authenticity.Achievements:Scaled a business from $5 million to $30 million in two years by leading full-scale marketing initiatives.Transitioned a start-up into a globally recognized lash brand, establishing a strong foothold in the beauty industry.Led the development of a dynamic marketing team, growing from a team of one to 11, transforming it into an innovative, results-driven department.Pivoted to launching TAD Beauty, a first-of-its-kind DTC beauty product line, redefining professional beauty with cutting-edge innovation.Expertise:Go-to-market strategy for ecommerce beauty brands.Driving high-growth businesses in beauty, luxury, and comparable industries while building internal teams to execute a brand’s vision.Data-driven decision-making and establishing metrics within core brand guidelines to optimize marketing strategies and spend.Expertise in email marketing, social media strategy, brand development, and community building to foster long-term customer loyalty.I leverage creativity, data-driven insights, and forward-thinking strategies to scale brands, disrupt industries, and foster meaningful customer connections. By prioritizing community engagement, I help brands grow organically and sustainably.As VP of Marketing at PLA Beauty Inc. and TAD Beauty, I lead a team dedicated to redefining the professional beauty space across multiple categories. With hands-on expertise in strategy, analytics, and people management, I excel in motivating and empowering teams to deliver exceptional results at all levels of the company.Let’s connect to discuss scaling strategies, go-to-market approaches, and innovative ways to redefine the beauty industry.
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