Caitlin Tudor

Marketing & Business Development Manager @Keystone Architecture & Planning

Calgary, AB, CA

Marketing: Helped to develop and maintain the firm\'s marketing resource library, including proposal templates, project profiles, staff resumes, and social media templates. In collaboration with the Principals, established Keystone\'s brand identity and visual standards. Digital Presence & Visual Content: Managed and created content for all social media platforms using Hootsuite, and oversaw website content, including leading the creation of a new firm website and selecting the web developer. Coordinated professional photography of completed projects and staff headshots.Proposals & RFP Responses: Prepare winning proposals for competitive public and private tenders, including creating custom copy and sourcing subconsultant quotes. Introduced and implemented software that significantly improved proposal quality and reduced production time.Procurement & Market Monitoring: Track RFP/RFQ postings across relevant procurement platforms to identify and pursue new project opportunities.Business Development: Identify and research prospective clients suited to Keystone\'s capabilities and project focus. Conduct targeted outreach through cold calls, emails, and in-person networking events to build relationships and generate new business opportunities.Client Relationship Management: Maintain active client relationships through consistent communication, introductions, and timely follow-up. Manage CRM software (Pipedrive) and sales pipeline reporting.

Southern Alberta Institute of Technology (SAIT)

Adobe InDesign Level 1 & 2, Graphic Design

Mount Royal University

Adobe Illustrator 1 & 2, Graphic Design

Mount Royal University

Certificate, Microsoft Office Excel Level 1, 2 and 3

Camosun College

University Transfer, Marketing

University of Calgary

Bachelor of Arts- Communications, Management