Caitlin Lopez
Email Marketing Account Manager @Rooftop Media
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WORK HISTORY
Email Marketing Account Manager @Rooftop Media
Agoura Hills, CA, US
Partner with Email Program Directors to develop data-informed strategies aimed at driving revenue growth across multiple accounts and email programs- Establish quarterly performance targets and budget projections for email initiatives, ensuring alignment with overarching organizational goals- Collaborate with the Data Analyst to conduct daily performance monitoring, ensuring all email programs remain on track to achieve monthly objectives- Work in tandem with the executive leadership team to oversee internal email operations and processes, including the definition, documentation, and implementation of responsibilities across account management and project management teams- Evaluate existing operational workflows to identify opportunities for optimization, and create standardized documentation to enhance efficiency and consistency in both internal and client-facing procedures- Maintain consistent and effective communication with internal stakeholders and external partners to support the successful execution of all email-related initiatives.
EDUCATION
San José State University
Bachelor of Business Administration (B.B.A.), Marketing
ABOUT CAITLIN LOPEZ
Caitlin Lopez is a seasoned Digital Marketing and Customer Experience Specialist with over 9 years of experience driving brand engagement and customer satisfaction across digital platforms. With a strong foundation in email support and customer service, she has successfully expanded her expertise into digital marketing, combining technical skills with a human-centered approach to deliver impactful, data-driven campaigns.Caitlin excels in content creation, CRM management, marketing automation, and performance analysis. She is adept at leading email marketing strategies, optimizing customer journeys, and leveraging analytics to enhance user engagement and brand loyalty. Her ability to bridge customer insights with business goals enables her to craft marketing initiatives that resonate across audiences and channels.She holds a a Bachelor of Business Administration (B.B.A.) degree focused in Marketing from San Jose State University, where she developed a strong foundation in media strategy, audience analysis, and digital storytelling. Caitlin brings a collaborative spirit, mentoring experience, and a passion for continuous improvement—making her a valuable asset to any forward-thinking marketing team.
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