Esther Carolina Gutierrez
Senior Digital Marketing Manager @Atlas Ocean Voyages
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WORK HISTORY
Senior Digital Marketing Manager @Atlas Ocean Voyages
Miami-Fort Lauderdale, FL, US
Planning, management and development digital marketing strategies.Digital Marketing strategies | Performance. Acquisition, performance, sales, conversion | Funnel activity.Lead generation | Conversion optimization.Marketing plans digital media | Budget management.Paid Ads -Google, Meta, Programmatic- strategies | Agency management.Digital marketing campaigns. Timing. Deadlines | Vendor management.Conceptualizing and managing | Introduction new technologies.Data analysis to offer strategies based on maximum performance | KPIs.Report on performance | Dashboards.
EDUCATION
UCAB - Universidad Católica Andrés Bello
Psychology
Instituto de Diseño de Caracas
Graphic Design
Universitat Autònoma de Barcelona
Master’s Degree, Digital Marketing
Istituto Europeo di Design
Master, Advertising
Market Motive
Web Analytics
SKILLS
ABOUT ESTHER CAROLINA GUTIERREZ
I have several years of experience planning and developing Digital Marketing and Ecommerce strategies, and managing product development activities, from branding to launches, continuous improvement, optimization, campaigns, and promotions.My day-to-day includes activities leading different digital efforts, such as branding, website and ecommerce projects, competitive benchmarking, targeting, customer journeys, segmentations, KPIs, digital channels (owned, paid and earned media), content, scope of activities, calendars, timelines, as well as UX, QA testing, roadmaps, processes, requirements, integrations, dashboards, reports, to name a few of my activities.I am a data-driver person, constantly looking for information from the data, in search of insight to improve my results. I believe in the power of data, but I also believe in the experience of the business, the market, and what the customer has to say.I am passionate about what I do. Although I am also passionate about people, companies, brands and how they show up across the digital world.My mission is to help your company, brand, ecommerce to build a position in the market to achieve your goals, focused on your customers.I am an Ecommerce, Digital Marketing & Branding Lover!
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