Claudia A. de Garza
Creative Director @Holt Lunsford Commercial
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WORK HISTORY
Creative Director @Holt Lunsford Commercial
Dallas, TX, US
Manage the Promotional Marketing Department as the Creative Director for Holt Lunsford Commercial. Responsible for the brand growth and identity of HLC through various outlets including company branding, advertising, social media, marketing collateral, web presence, business development and promotional/corporate event planning.
EDUCATION
Dallas College Mountain View Campus
General Studies
The University of Texas Permian Basin
Bachelor of Business Administration (B.B.A.), Management
The University of Texas at Arlington
Department of Communication
SKILLS
ABOUT CLAUDIA A. DE GARZA
I believe great marketing happens when creativity meets strategy—and that\'s exactly where I thrive.As the Creative Director at HLC, I lead a dynamic team that transforms bold ideas into measurable results. We don\'t just create beautiful campaigns; we craft comprehensive marketing ecosystems that drive real business impact across print and digital platforms.My journey spans 18+ years mastering the full creative spectrum—from hands-on graphic design and photography to web development and brand strategy. The last 10 years in leadership have taught me that the best creative work emerges when you empower talented people and give them the tools to innovate.What sets my approach apart? I bridge the gap between artistic vision and business objectives. Whether we\'re launching a rebrand, developing an interactive web experience, or orchestrating a multi-channel campaign, my team and I ensure every creative decision serves a strategic purpose.At HLC, we\'ve elevated the brand\'s marketplace presence through integrated campaigns that resonate authentically with our audience. From concept to execution, we handle it all—branding, design, digital strategy, social media, photography, and PR—always with an eye toward seamless delivery and maximum impact.I\'m passionate about mentoring creative talent and staying ahead of industry trends. Always open to connecting with fellow creatives, marketing leaders, and anyone who shares a love for work that makes a difference.
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