Bushra Imdad

Marketing Lead @Sacramento Natural Foods Co-Op

US

Marketing and Outreach Professional | Department Operations | Employee Development | Strategic PlanningAs a dedicated leader at Sacramento Natural Foods Co-op (SNFC), I oversee the Marketing department to ensure efficient operations, impactful outreach, and strategic alignment with the organization\'s mission. My responsibilities include:Branding & Outreach: Develop and execute innovative marketing, branding, and social media strategies to promote SNFC’s products, attract a diverse audience, and grow membership. Act as the primary liaison for public relations, media, and special interest groups to enhance SNFC’s image.Operational Management: Ensure seamless execution of day-to-day operations, including newsletters, promotions, advertising, and community outreach programs. Monitor marketing initiatives across all Co-op locations to maintain consistency and effectiveness.Employee Development: Hire, train, and develop a high-performing team by setting clear expectations, conducting regular performance evaluations, and fostering a culture of accountability and collaboration.Strategic Leadership: Collaborate with the General Manager to create and implement tactical plans and goals that align with SNFC’s broader organizational strategy. Direct funding strategies, manage community partnerships, and oversee the department budget.Safety & Compliance: Ensure compliance with SNFC’s safety protocols, maintain departmental control measures, and address safety concerns promptly.I am passionate about driving engagement, supporting staff development, and upholding SNFC’s values through innovative leadership and a focus on community building.

UC Davis Boot Camps

Certificate, Digital Marketing

The University of Lahore

Bscs, Bscs