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Burke Scott
Owner Publisher - Smyrna Vinings Lifestyle @City Lifestyle
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WORK HISTORY
Owner Publisher - Smyrna Vinings Lifestyle @City Lifestyle
Smyrna, GA, US
Smyrna Vinings Lifestyle is a hyper-local, luxury magazine that aims to focus on the people, places, and businesses that help to make Smyrna Vinings a great place to live. We help businesses grow by enabling them to better connect with the community they aim to serve.
EDUCATION
Oglethorpe University
BA, International Business/Marketing; Organizational Psychology
SKILLS
ABOUT BURKE SCOTT
Proven success working both independently and managing teams in Ad-tech & Mar-tech Sales, Business Development, and Product Marketing; promoting best practices in use of technology to collect, analyze, activate, and provide business insights toward business marketing objectives – whatever they may be. In 2017 as Southeast Sales Director for SITO Mobile - a mobile based consumer behavior and location science platform that leverages machine learning and AI - Burke has grown the territory from zero to more than $3M in less than 2 years.In 2012 as Southeast Sales Director for RadiumOne - a programmatic & machine learning ad platform enabling advertisers to target their desired audience & optimize campaign performance in real-time via patented ad platform - Burke grew the Southeast territory from zero to almost $14M annually in 4 years.In 2010 Burke joined the Microsoft Strategic Ad sales team. During this time he has managed more than $12M in annual sales revenues; grew his accounts 112% achieving 120% of quota; planned & forecasted his revenue and opportunities; lead the efforts of a multi-functional sales team.In 2008 Burke joined the Microsoft Business Division (MBD) to develop the digital ad product strategy for the online productivity products/properties: Office.com, Office Live, Office Starter, & the Web Apps. He was responsible for defining and implementing the Custom Media Partnership (CMP) strategy for “Office Anywhere\"(on the PC, Online, and mobile devices). In 2004 Burke was the 15th person to join EyeWonder, an online video ad technology start-up, as VP of Channel Development managing a team of 6 people. His team supported “first ever” ad products such as: Push Down ads (CNN.com); Pre game ads (Cartoon Network); Instant Messenger video ads (AOL & Yahoo); Dynamic Data ads (CNET); & Interactive Roadblocks (IGN).
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