Roman Burbakh
Product Marketing Manager @Nfitnity
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WORK HISTORY
Product Marketing Manager @Nfitnity
nFitnity, a fitness application, originates as a course project at Curtin University. A thorough customer development process revealed a substantial need within the senior demographic, guiding the creation of a platform aimed at improving their well-being. My contributions:• Led customer development, utilizing targeted advertising for hypothesis testing and effectively narrowing audience focus.• Integrated AI technology in nFitnity, revolutionizing senior fitness solutions and achieving a reduction in client costs.• Efficiently managed product backlog, led grooming sessions, and established clear \'Definition of Done\' criteria, enhancing team clarity and quality standards. Championed continuous improvement and user story development, aligning product vision with organizational objectives, and monitored key Agile metrics for optimized sprint execution.
EDUCATION
Curtin University
Master of International Business and Entrepreneurship (MIBE)
ABOUT ROMAN BURBAKH
With 17 years of entrepreneurial experience, I\'ve turned innovative concepts into successful enterprises, consistently harnessing technology to address real-world challenges. My journey is defined by a string of ventures that showcase my dedication to impactful innovation. At present, my focus is nFitnity, a venture that embodies the synergy of technology and wellness. It\'s the latest chapter in my mission to craft solutions that resonate with market needs and enrich daily life. A proponent of lean startups and agile project management, I apply these principles to drive efficiency and adaptability in my projects. My approach is to iterate rapidly, validate ideas continuously, and maintain a customer-centric focus, ensuring that each venture not only survives but thrives in dynamic markets. My track record speaks volumes: I\'ve spearheaded a SaaS startup to over users, driven a prefab building company to in orders within a month, and provided strategic guidance to numerous early-stage startups. I\'m passionate about empowering companies and entrepreneurs to validate their ideas, develop their digital presence, and accelerate their online sales, laying the groundwork for sustained success and growth.
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