Burak Soydan
Marketing Lead @Ammc
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WORK HISTORY
Marketing Lead @Ammc
Toronto, ON, CA
Led the development and execution of social media strategies across Facebook, Instagram and Linkedin to increase brand awareness, engagement, and e-commerce performance.• Oversaw content and creative production, guiding the use of Adobe Photoshop and Illustrator to deliver high-quality, on-brand visuals and messaging.• Managed social media operations and performance analytics, leveraging tools such as Hootsuite, Buffer, and Google Analytics to drive data-informed optimization.• Directed paid social initiatives, including Facebook advertising, audience targeting, budget oversight, and conversion-focused optimization.• Integrated SEO principles and keyword research into content planning to strengthen organic visibility and long-term reach.• Optimized marketing campaigns through strategic insights and data-driven decision-making, continuously improving performance, efficiency, and ROI across channels.• Led cross-functional collaboration to streamline execution and enhance customer experience, aligning marketing initiatives with broader business objectives and driving operational excellence.
EDUCATION
McGill University
Bachelor of Commerce - BCom, Double Concentration in Marketing and Finance
ABOUT BURAK SOYDAN
Sales and Marketing professional with a strong management foundation from McGill University Desautels Faculty of Management, focused on turning strategy into measurable growth across digital channels.I am currently working as a Marketing Lead at AMMC, where I lead end-to-end marketing strategy with a strong emphasis on performance, scalability, and brand governance. My role covers growth strategy development, paid media and performance marketing oversight, content and creative direction, analytics, and continuous optimization across multiple digital platforms.I specialize in building performance-driven, full-funnel strategies that support brand visibility, customer acquisition, and revenue growth. I work hands-on with paid advertising platforms (Google, Meta, TikTok), analytics tools (GA4, GTM), and user behavior insights to improve conversion rates and marketing efficiency. Data plays a central role in how I test, learn, and refine strategies - every decision is backed by measurable impact.My experience spans healthcare, tech, sports, and B2C, allowing me to blend customer psychology with performance metrics. With a strong background in sales and customer experience, I go beyond dashboards to understand why users behave the way they do - and how to translate those insights into meaningful business results.I thrive in collaborative, fast-paced environments where ownership, curiosity, and continuous optimization are part of the culture. Always open to connecting and exchanging ideas around performance marketing, sales strategy, and data-driven growth.
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