Bryan Piñón Tosky

Associate Director of Corporate Marketing @Asesoría Profesional en Seguros

Mexico City, MX

Core Responsibility:Leading the corporate omnichannel marketing strategy and digital transformation to strengthen brand positioning, drive customer acquisition, and ensure measurable ROI in the insurance industry.Key Achievements & Responsibilities: • Lead Marketing and Communications teams across all business units. • Develop and execute the omnichannel marketing strategy tailored to customer segments and touchpoints. • Actively participate in C-suite strategic discussions and corporate marketing policy development. • Manage budgets and optimize performance marketing to maximize ROI and cost efficiency. • Conduct market intelligence and competitive analysis to inform strategic decision-making. • Design and execute integrated digital campaigns, lead generation programs, and brand activations. • Implement marketing automation and customer retention strategies aligned with corporate goals. • Develop crisis communication protocols and brand reputation management frameworks. • Oversee relationships with strategic vendors and agencies to ensure operational excellence. • Lead corporate social responsibility and sustainability initiatives. • Drive talent development and build high-performance marketing teams. • Develop certification programs to strengthen market positioning and brand credibility. • Introduce agile marketing methodologies and performance analytics to sustain business growth.

Centro de Estudios en Ciencias de la Comunicación

Diploma, Public Relations and Corporate Image Management

Universidad Anáhuac

Master's degree, Business Administration

UNIR México

Master's degree, Communication and Corporate Identity

Centro de Estudios en Ciencias de la Comunicación

Bachelor's degree, Communication