Brynn McKenry
Service Line Marketing Specialist @Trinity Health Mid-Atlantic
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WORK HISTORY
Service Line Marketing Specialist @Trinity Health Mid-Atlantic
Orchestrate end-to-end marketing operations for diverse hospital service lines, ensuring all campaigns align with organizational growth objectives and brand standards. • Serve as a primary marketing consultant to executive leadership and medical staff, translating clinical priorities into high-impact promotional strategies. • Execute integrated multichannel campaigns across digital and print platforms, resulting in increased brand visibility and patient engagement for specialized service lines. • Create monthly email and social marketing campaigns. • Cultivate strategic media partnerships with regional outlets; spearhead the production of radio spots, editorials, and interviews to amplify the organization\'s community presence. • Content creation of website updates, flyers, social media, patient testimonials, and more. • Pioneered the \'Get to Know the Provider\' digital series across the Mid-Atlantic region, humanizing the medical staff and driving an increase in social media engagement.
EDUCATION
Wilmington University
Master of Science - MS, Management - Organizational Leadership
University of Delaware
Bachelors of Art, Mass Communications
SKILLS
ABOUT BRYNN MCKENRY
Service Line Marketing Specialist at Trinity Health Mid-Atlantic
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