Bryan Pons

Event Marketing Manager @Resilience Care

In charge of organising Resilience\'s participation to international and national tradeshows, exhibitions and congresses : 40 events including 5 international congresses (USA, Germany, Spain, The Netherlands)- Booth booking-Stand design brief (by stand designer or organiser)- Marketing material design brief (brochure, flyers, video, etc.)- Organisation of stand side-events (cocktails, presentations, agora, round table, etc.)- Implementation of post-show email nurturing campaigns - Post-show KPI tracking: Leads, MQL, SQL, Opportunity, Cost per lead, marketing influence - Nurturing KPI tracking: Open rate, click rate, click-through rate - Budget management and tracking: €504 K