Brookelynn Miller
Director of Corporate Marketing @Breeze Autocare
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WORK HISTORY
Director of Corporate Marketing @Breeze Autocare
Pleasanton, CA, US
Innovating customer lifecycle and acquisition strategies with retail brands in preventative maintenance and car wash-Successfully integrated nearly 170 new locations into the Breeze Umbrella (Oil Changers and The Wash Shop) as a result of 5+ years of PE backed M&A growth-Reinvented Oil Changers\' customer lifecycle marketing with tech stack upgrades and retention marketing to a database of 3.5M+-Facilitated rebrand and launch of major car wash brand in 2023/24, managing cross-functional teams to roll out on and off site marketing campaigns for membership sales-Initiated and completed digital upgrades to websites, online listings and CRMs resulting in double digit YOY growth in traffic and list size-Introduced short code and SMS program and strategy to the brands; now second highest revenue driving channel in digital marketing strategy-Lead and develop SEM & SEO strategy, managing strategic vendor partnerships and conducting frequent A/B tests and analytic reporting for continued improvement-Execute revenue driving promotional campaigns produced entirely in-house
EDUCATION
Washington State University
Bachelor of Arts - BA, Strategic Communication + Journalism
ABOUT BROOKELYNN MILLER
Results-driven marketing leader overseeing cross-functional teams to bring creative campaigns to life. Leveraging tech for customer lifecycle success and record breaking retention. Self-directed problem solver with initiative, drive, and a knack for storytelling. Rarely thinking inside the box.
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