Brooke Ullman
Director of Marketing @Blue Ridge Bank
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WORK HISTORY
Director of Marketing @Blue Ridge Bank
Richmond, VA, US
Initiating internal processes for organization, accountability, tracking results and creating guidance for marketing opportunities.Sample Results- Developed promotions for and executed plan for a deposit campaign (July \'23-Oct\'23) that cost 0.14% as compared to the returns. Created new processes for tracking through CRM and developed trigger event emails to keep new customers engaged. Built and implemented an entirely new sales process for frontline staff- Social Media: 45% follower increase for LinkedIn (YOY June \'21-June \'22)- SEM campaign for responsive search ads (\"commercial finance\" and \"commercial real estate financing\") for C\'Ville Regional Market trending 86% impression rate and 4%CTR with ~50 Clicks/per month- Marketing Campaign for the BRB Jack Pot Savings Account yields 49.8% growth
EDUCATION
Georgetown University School of Continuing Studies
Master's degree, Design Management & Communication
University of Arizona
none, Core undergraduate studies
University of North Carolina at Greensboro
BFA - Design, Graphic Design
SKILLS
ABOUT BROOKE ULLMAN
If there is one thing that I have learned from years of building marketing plans, communication plans and developing promotional strategies - it\'s that you must meet people where they are. Thriving businesses are customer-centric. Identify what products & services that offer the best return on investment in terms of operational dollars and natural draw. Make life easier, faster, and make it valuable.Expertise: Design Thinking. User Experience. Marketing Research methodologies. Growth marketing. Social Media Platforms: FaceBook, LinkedIn, Twitter. Google Analytics. SEM. Surveys. Email marketing. Agile methodologies. Project management. Leadership.
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