Brooke McKinnon
Regional Sales Manager @Genova Diagnostics
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WORK HISTORY
Regional Sales Manager @Genova Diagnostics
Responsible for developing and managing strategic partnerships with healthcare providers across the NW region, supporting the adoption and utilization of advanced diagnostic testing designed to uncover root causes of chronic health conditions. Key responsibilities include:• Building and expanding relationships with physicians, functional medicine providers, and integrative healthcare practitioners• Driving territory growth through strategic account management and new business development• Educating clinical partners on the application and interpretation of comprehensive diagnostic testing• Identifying opportunities to expand test utilization within existing accounts• Developing and executing territory growth strategies based on market analysis and provider needs• Serving as the primary liaison between providers and Genova’s clinical and laboratory teams• Managing pipeline activity and territory performance through CRM and data-driven sales strategiesFocus areas include advanced diagnostic testing in gut health, metabolic health, hormonal balance, and nutritional assessment to help providers deliver more personalized patient care.
EDUCATION
University of Houston-Downtown
Bachelor of Science - BS, Perioperative/Operating Room and Surgical Nurse/Nursing
Champions School of Real Estate
Real Estate
ABOUT BROOKE MCKINNON
As a Regional Sales Manager with Genova Diagnostics, I work closely with healthcare providers to bring advanced diagnostic testing into their practices - helping uncover the root causes behind complex chronic conditions. I really enjoy building genuine, long-term relationships with physicians, functional medicine providers, and integrative health teams, and supporting them in delivering more personalized care to their patients.My approach is very relationship-driven and consultative. I like to understand how providers are currently practicing, where there may be gaps, and how we can use better diagnostic insight to improve outcomes. A big part of my role is helping providers feel confident using testing in a way that truly adds value to their patients.I have over 7 years of experience in sales and business development, including leadership roles, and I’ve had the opportunity to build territories from the ground up. I’m naturally drawn to a hunting environment. I enjoy creating new opportunities, growing market share, and building strong partnerships over time.With a background in surgical nursing, I bring a clinical perspective into my work, which helps me connect more naturally with providers and understand the challenges they face on both a clinical and operational level.Outside of work, you can usually find me outdoors - skiing, hiking, biking, or camping. I’m very outgoing, love meeting new people, and believe that strong relationships are at the center of both life and business.
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