Brooke MacIca
Marketing Pursuit Specialist @LaBella Associates
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WORK HISTORY
Marketing Pursuit Specialist @LaBella Associates
Glens Falls, NY, US
EDUCATION
SUNY Adirondack
Dual Enrollment, New Media & Digital Communication
Marist University
Master of Arts - MA, Marketing Communication
University at Buffalo
Bachelors, Communication Major, Minor in Strategic Media Messaging
ABOUT BROOKE MACICA
Passionate Marketing and Communication professional making a splash in AEC (Architecture/Engineering/Construction).I\'m a curious, creative problem solver with a dynamic work ethic - dedicated to creating winning proposals and marketing collateral. I thrive on turning technical concepts into compelling narratives, and collaborating with technical staff to understand and address client needs. As Pursuit Specialist, I work hand-in-hand with LaBella\'s Planning group - writing, editing, and producing pursuit marketing materials for transformative public projects across New York state. While navigating the AEC industry, I’m pursuing a MA in Marketing Communication from Marist University. I sit on the Programs Committee of SMPS Upstate New York, and am on the Communications Committee for SMPS NERC.Skilled in the Adobe Creative Suite, Wordpress, Microsoft Office, and a New York State Notary Public.For more about me, visit my website:
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