Brooke Graves

Marketing Director @Down Under School Of Yoga

Boston, MA, US

Responsible for supporting all business lines by managing and executing the overall marketing strategies for the school’s programming, events, and offerings. Encompasses a wide range of responsibilities, including in-studio marketing, email campaigns, social media, copywriting, digital advertising, website management, strategic partnerships, and online listings.Ensures the Down Under brand and voice are consistently represented across all communication channels. Works closely with the Education, Sales, Partnerships, Privates, Social Media, Retail, Wellness, and On Demand teams to play a key role in implementing strategies related to lead generation, content creation, advertising, and brand development.Responsible for overseeing the ‘Look & Feel’ of the studios, helping to create and maintain a cohesive and consistent aesthetic across all six locations. Ensures that every marketing touchpoint aligns with the studio’s mission and values, delivering a unified experience to both the internal team and the broader community.