Brook Barker
Analytics Director @Dealer Inspire
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WORK HISTORY
Analytics Director @Dealer Inspire
Naperville, IL, US
Manage and develop a team of digital analysts responsible for tracking, analyzing and providing insights on over client websites• Engage with the Dealer Inspire and Cars.com executive teams on a daily basis to support business development opportunities, customer inquiries and escalations, and provide macro and channel analytics insights• Analyze data and make recommendations for improving and increasing website traffic, lead generation and conversions• Participate in strategy sessions with clients and internal marketing• Identify and conduct A/B testing on client websites to identify opportunities for improving user experience and increasing engagement/conversions• Collaborate with product owners to identify KPIs in order to track performance of Dealer Inspire products within client analytic accounts• Support customer success by analyzing data and making recommendations to drive increased website engagement and conversion rate optimization (CRO)• Ideate, develop and execute case studies used by sales and marketing teams• Reduced Google Analytics setup time on client websites by 50%, and automated reporting of key metrics
EDUCATION
San Diego State University
Business Management with an emphasis in Information and Decision Systems, Busines
SKILLS
ABOUT BROOK BARKER
Energetic, experienced and driven digital analytics manager focused on providing game-changing insights and building great teams. Analytics are a fundamental part of digital strategy and transformations. I strive to provide actionable insights to support the decision making process.
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