Melissa Brokaw Sorensen
Marketing Director @Doggett Concrete, Inc.
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WORK HISTORY
Marketing Director @Doggett Concrete, Inc.
Charlotte, NC, US
Marketing Director for a family of commercial construction companies with offices across the Southeast• Manage all aspects of marketing, branding, and event production across four companies.• Collaborate with key leaders to establish cohesive messaging and a strategic vision for each business unit.• Manage annual marketing budgets exceeding Establish brand guidelines and ensure consistency across multiple offices.• Implement new processes for ordering materials and branded merchandise.• Plan events, including charity golf tournament raising nearly $100k
ABOUT MELISSA BROKAW SORENSEN
I’m a creative leader who loves turning complex ideas into meaningful stories. Over the last 20 years, I’ve built a career around connecting strategy and creativity - whether that means developing a brand from the ground up, optimizing production workflows, or leading multi-channel campaigns.In my current role as Marketing Director for a family of four construction companies operating across the Southeast, I manage everything from brand identity and digital campaigns to vendor partnerships, large-scale event planning, and a $500K+ annual marketing budget. I work closely with executives to align messaging, build consistency across teams and locations, and ensure every creative touchpoint supports the company’s broader business goals.I’m at my best when collaborating with others: solving problems, improving processes, and bringing ideas to life through thoughtful design and storytelling. If it involves creativity, organization, and momentum, I’m all in.
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