Brock Horne
Digital Marketing Manager @Crawford & Company
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WORK HISTORY
Digital Marketing Manager @Crawford & Company
Atlanta, GA, US
EDUCATION
The Art Institute of Atlanta
Professional Certificate, Web Design & Interactive Media
Howard University
B.F.A., Graphic Design with a minor in Marketing
SKILLS
ABOUT BROCK HORNE
I am responsible for planning and executing global marketing initiatives. Liaise with marketing, communications, creative, sales, international, and other teams across the organization to promote intelligent successful marketing initiatives. I am passionate about all things B2B and marketing.Specialties:• Envision and implement digital marketing campaigns to meet business objectives.• Provide subject matter expertise and, in many cases, hands-on execution of digitalmarketing systems, tools, processes, techniques, and best practices.• Website: content, design, imagery, development, infrastructure, content management.• Create or assist in creating digital assets including images, videos, infographics,and more.• Develop and execute effective email campaigns ensuring effective use of calls toaction, landing pages, lead forms/lead capture, metrics tracking, and more. • Manage projects from end-to-end providing hands-on writing, design, andtechnical implementation as well as working with other writers, designers, andtechnical implementers across the organization as the situation demands.
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