Brinkly Obrien
Digital Marketing Manager @Hardesty & Associates, Inc.
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WORK HISTORY
Digital Marketing Manager @Hardesty & Associates, Inc.
Orange County, CA, US
Strategic ABM & Paid Media: Engineered high-intent LinkedIn and Google Ads campaigns targeting C-suite executives and VPs of Real Estate at major retail franchises. Utilized Matched Audiences to align paid social efforts with sales outreach, driving a steady pipeline of qualified RFPs.Multi-Channel Retargeting & CRO: Implemented a full-funnel retargeting strategy across Google Display and Meta, serving sector-specific case studies based on user behavior. Established an A/B testing framework for CTAs that optimized the conversion path for high-value prospects.Geofenced & Video Performance Marketing: Launched hyper-local search and video campaigns around major industry conferences (e.g, ICSC) and high-growth metropolitan hubs. Leveraged high-production drone and time-lapse content to visually demonstrate construction speed and scale.National Portfolio & Content Strategy: Directed the production of a high-impact digital portfolio, managing \"Before & After\" case studies and virtual 3D walkthroughs. These assets served as the primary engine for both organic brand growth and direct sales enablement.Thought Leadership & Reputation Management: Spearheaded executive ghostwriting programs, publishing authoritative content on sustainable build-outs and supply chain optimization to position the firm as a national industry leader.Local SEO & Regional Growth: Optimized the digital footprint for regional offices across the U.S, significantly increasing organic visibility for \"General Contractor\" and \"Retail Fit-out\" searches in key target markets.Sales Enablement: Bridged the gap between Marketing and Business Development by creating interactive pitch decks and digital assets that helped secure flagship retail contracts.
EDUCATION
San Francisco State University
Bachelor of Science (B.S.), Business Marketing
ABOUT BRINKLY OBRIEN
As a Digital Marketing Specialist with a strong foundation in performance marketing, account management, and media strategy, I bring a results-driven approach to every campaign and client engagement. I have a proven track record of delivering impactful digital strategies across paid media, SEO, CRO, and website project management—helping brands achieve measurable growth and meaningful engagement.With experience spanning ad tech sales, media buying, and digital account management, I specialize in aligning marketing goals with business objectives, optimizing campaigns across channels, and managing full-funnel strategies that drive ROI. I’m particularly skilled in crafting integrated digital solutions that not only capture attention but convert, retain, and scale.From leading cross-functional teams on complex website builds to managing multi-channel ad campaigns and high-stakes event activations, I combine strategic thinking with hands-on execution. My approach is deeply collaborative, data-informed, and always focused on results.Core specializations: Website Project Management Conversion Rate Optimization (CRO) Paid Media (Google, Meta, LinkedIn, Programmatic) Digital Strategy & Execution SEO & Web Analytics Account Management & Client Growth Ad Tech Sales & Media Buying Event Marketing & Digital IntegrationLet’s connect if you’re looking to bridge creativity with performance in the digital space.
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