Lisa Rigsby

Strategic Marketing Analyst @Impact Printing And Promotional

US

B2B Marketing Intelligence | Customer Insights | Campaign OptimizationAs the Strategic Marketing Analyst at Impact Printing and Design, I provided critical insight to guide high-level marketing strategy and decision-making within the B2B printing industry. I use my experience to identify market opportunities, optimize spend, and drive smarter customer targeting for this very niche business. Key responsibilities included:Conducting market research to identify industry trends, emerging opportunities, and competitive threatsPerforming competitor benchmarking to evaluate pricing models, messaging, and overall performanceAnalyzing customer segmentation, behavior, and purchase intent to refine targeting and personalize marketing strategiesTracking and measuring marketing performance using CRM systems and web analyticsInterpreting campaign and sales data to create clear, actionable reporting for our businessSupporting strategic planning and forecasting by providing insights on market trends, KPIs, and lead generation performance