Rob Martin

Head of Digital Marketing @Berkeley Group Plc

London, GB

Developing digital marketing strategy and see-through campaign implementation Responsibility for managing the content strategy Alongside Content Manager, responsible for planning and implementing content calendars across social channels Build, lead, and manage a team of Digital Marketing Managers/Executives Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up Plan and manage budget across all digital channels and platforms Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

Guildford College

BTEC, National Deploma in Graphic Design

Northbrook College

Bachelor of Technology - BTech, Higher National Deploma in Computing & IT

Chartered Institute of Marketing

Diploma in Professional Digital Marketing, Digital Strategy, Level 6