Bridgett Jones

Director of Marketing and Membership @Michigan Association For The Education Of Young Children Michigan Aeyc

US

Position Overview: The Director of Marketing and Membership supports the mission of Michigan AEYC by planning and executing targeted marketing communications to optimize member experience, maximize event and professional development revenue, boost engagement, and achieve membership growth goals. Responsible for leading initiatives to increase and communicate member value, drive event and program registrations, and create new opportunities offering value to members. The role involves collaborating with all Michigan AEYC teams, including Professional Programs and Finance/Administration, and managing the Marketing and Membership department.Essential functions include but are not limited to:• Develop and implement strategies to maximize member engagementand retention and drive revenue growth.• Plan and execute marketing campaigns, including email, social media,web, digital advertising, and mail.• Manage the organization’s social media strategy and execution.• Collaborate with membership and other stakeholders to develop andexecute a member experience strategy that drives recruitment,engagement, and retention.• Write and edit copy, creative development, and work with contractedmarketing services.• Manage audiences and segments in MailChimp, creatingpersonalized and targeted messaging.• Utilize analytics and feedback to track, test, and improve marketingefforts.• Assist with the preparation of budgets.• Utilize internal communication and program management tools, such as Microsoft Teams, Asana, and Google Workspace, to ensure collaboration.• Prioritize and manage multiple projects and requests with variousdeadlines.• Maintain positive and collaborative working relationships withMichigan AEYC program participants and partners.• Attend Michigan AEYC programs, events, and meetings

Western Michigan University

Bachelor of Science - BS, Political Science and Government

Central Michigan University

Master of Public Administration - MPA, Public Administration