Bridget Rohrer
Director of Global Integrated Marketing Activation @Herbalife
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WORK HISTORY
Director of Global Integrated Marketing Activation @Herbalife
EDUCATION
Kennesaw State University
B.S., Communications
Regis University
Masters, Business Administration
University of La Verne
Journalism
ABOUT BRIDGET ROHRER
I’m a marketing strategist, brand builder, and educator with 15+ years leading global brand management, product innovation, and omnichannel growth across CPG, healthcare, retail and food sectors.As an Adjunct Professor for Undergraduate Business and MBA programs, I design and deliver courses in Marketing Strategy, Digital Marketing, and Integrated Brand Communications — helping students bridge theory with the real-world demands of brand and business leadership.Over my career I’ve managed multi-million dollar portfolios, driven innovation pipelines, launched global brand activations across 90+ countries, and led cross-functional teams to deliver growth, margin expansion, and consistent brand performance in highly competitive markets.I believe strategic clarity, consumer-first thinking, and disciplined execution are the foundation for strong brands — whether you’re leading Fortune 500 brands or building a boutique consultancy. Today I partner with leaders in CPG and healthcare to deliver strategic planning, transformation support, and mentoring.I’m passionate about mentoring future leaders and guiding teams to succeed in fast-evolving environments while staying rooted in purpose, integrity, and collaborative leadership.
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