Brian Anderson
Senior Partner Manager @Marketing 360
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WORK HISTORY
Senior Partner Manager @Marketing 360
Austin, TX, US
KEY INITIATIVES:White Label National Media Partner-Transform partnership trajectory from 70% project failure to 95% project success-Program lead overseeing pre-sales, new client processing, and project fulfillment-Lead a team of service providers in the execution of projects-Create training material for partner to certify sales reps on product offering-Utilize past sales data to develop new product SKUs, team, and process resulting in higher rate of project completionPubic University Partner-Oversee negotiation, execution, and fulfillment of programmatic partnership with a public university for student ePortfolios-Develop and create training curriculum for students covering practical and theoretical website knowledge-Collaborate with university team to execute marketing campaigns to drive student adoption of programGeneral Channel Partners-Lead strategy with partners to identify where to position Marketing 360® in their client lifecycle and measure success-Nurture the full channel network through monthly partner newsletters, marketing content and collateral, and SPIFFs-Develop and execute co-marketing campaigns with strategic partners-Develop process documentation for onboarding, set up, tracking, and management of partners
EDUCATION
Lonestar College
Associate of Arts (A.A.), Music
University of North Texas
Bachelor of Arts (BA), Music
ABOUT BRIAN ANDERSON
I excel at bringing organization and efficiency to my team and believe there are no problems that can’t be solved by using the right data to build a winning strategy. My most successful projects include helping to build a partner department from the ground up, managing a program to provide ePortfolio websites to students at a public university, and overseeing all operations of a white label solution for a national media partner including pre-sales, sales processing, and project fulfillment. I am most at home when building resources to help my team achieve more growth with less stress and value clarity of communication as the number one measure of a team\'s ability function well. With a background in several industries and experience in sales training and enablement, team leadership, digital marketing, partner management, project management, and operations, I bring a unique insight and perspective to each initiative I face.
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