Brianna Valleskey
Head of Marketing @Inscribe Ai
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WORK HISTORY
Head of Marketing @Inscribe Ai
San Francisco, CA, US
2025 highlights - 33% YoY increase in sales opportunities generated with no additional budget or FTE- 51% YoY increase in pipeline dollars generated with no additional budget or FTE- 97% average pipeline quota attainment- 95% total pipeline quota attainment-$1.32 in revenue generated for every $1 in marketing spent-$5.12 in pipeline generated for every $1 in marketing spent- 55% MQL → SQL conversion rate- 84% SQL → Opp conversion rate- YouTube channel views - Migrated from Marketo to ActiveCampaign, cutting cost by 63% while maintaining performance- Used agentic AI (Clay) to automate inbound lead research & routing — saving 2+ hours/day - Generated demo requests from ChatGPT and perplexity AI after optimizing for LLM-driven search 2024 highlights - 81% of net new, closed-won deals were marketing-generated- 92% of pipeline was marketing-generated- 113% average pipeline quota attainment- 116% total pipeline quota attainment- 163% increase in revenue per $ spent on pipeline programs- 40% increase in win rate- 60% MQL → SQL conversion rate- 75% SQL → Opp conversion rate- Adopted high-touch ABX motion to increase conversion & win rates- Launched the AI Risk Agents category and AI Fraud Analyst product- Launched “Good Question” podcast across YouTube, Spotify, and Apple Podcasts2023 highlights.+ 70% of net new deals came from marketing-generated pipeline+ 60% of net new pipeline was marketing-generated + 80%+ pipeline forecasting accuracy within first 6 months + Increased operational efficiency (higher ROI on marketing spend)+ Built a program-to-pipeline model in order to effectively allocate funds & achieve pipe goals + Managed multi-million dollar marketing budget to generate 3x pipeline coverage+ Revamped website featuring new positioning and a bold, new visual identity+ Released first Document Fraud Report, which has been our most successful asset to date
EDUCATION
Wayne State University
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT BRIANNA VALLESKEY
Detroit native. Journalist turned award-winning B2B marketing leader. Here on Earth to connect people with products they love through data-driven marketing. Obsessed with strategic storytelling, GTM alignment, and generating sales opportunities. Driven. Energized by growing companies, designing & executing strategic narratives, and using brand to drive demand—along with leading teams and helping people grow in their passions or careers. Lover of learning. Avid reader and unapologetic nerd; ask me about a recent book I\'ve read or recommend one to me.
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