Brianna Ruffin
Consumer Insights Researcher @The Home Depot
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WORK HISTORY
Consumer Insights Researcher @The Home Depot
Atlanta, GA, US
At The Home Depot, I led consumer insights research on key retail product categories, including water filtration and no-drill blinds, to uncover customer needs, decision drivers, and purchase barriers. Partnering with recruiting platforms, I scaled survey outreach and designed studies to capture both quantitative and qualitative data. Using tools like SPSS and advanced survey design, I translated customer experience findings into actionable recommendations that shaped product positioning, pricing strategy, and feature prioritization.Collaborating with product, design, and business stakeholders, I framed insights through storytelling to align cross-functional teams on retail strategy. My work directly guided decisions that improved customer experience in-store and online, while reinforcing The Home Depot’s ability to compete with major e-commerce players.
EDUCATION
Full Sail University
Bachelor of Science - BS, Game Design
Full Sail University
Master of Science - MS, UX Research | HCI and Human Factors
SKILLS
ABOUT BRIANNA RUFFIN
Senior UX Researcher with 6 years of experience working across product teams and consumer…
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