Laura D.

Lead Ux Researcher @The Home Depot

Tucson, AZ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Lead Ux Researcher @The Home Depot

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Online UX team - Develop designer-led training to resolve uneven practice in concept, iterative, and usability testing- Lead research to address data gaps and surface the plethora of negative interactions derived from \'feature factory\' testing and an absence of research into the live user experience- Lead strategic research studies to identify growth opportunities in untapped customer needs- Coach junior UXRs and engineering interns in research methods- Build UX maturity by setting standards for usability testing, supporting designers with checklists, templates and tools when studies do not meet the bar required- Introduce prioritization process for research requests based on measures of research and business impact.

EDUCATION

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Bentley University - McCallum Graduate School of Business

MS Human Factors in Information Design, Distinction

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Columbia University

MPA - Economic and Political Development 4.0 GPA

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King's College London

Master of Research Methods, Distinction

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University of Bath

BA(Hons), European Studies and Modern Languages, First Class 1:1

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The London School of Economics and Political Science (LSE)

MPA Economic and Political Development, Distinction

ABOUT LAURA D.

I\'m a mixed-methods researcher with a decade of experience built advocating for users of products, policy, and services. These days I lead strategic product research and support teams to scale, standardize and enrich their research insights to improve the customer experience across digital and physical touchpoints. I\'m a methods nerd and particularly enjoy mentoring junior UXRs to build their research toolkit. My insights have been used to improve usability, find product-market fit, support behavior change, create more inclusive organizational cultures, and set gender equity goals. I have a passion for social impact, ethics, and DEI in design research. Skills: IDIs, practical ethnography, contextual inquiry, quantitative research, design thinking, workshop facilitation, project management, ideation, storyboarding, wire-framing, prototyping, journey mapping, service blueprinting, experience strategy, evaluation, usability studies, accessibility, heuristic evaluation.

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