Brianna Zickefoose
Head Marketing Intern @Valiant Group Llc
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WORK HISTORY
Head Marketing Intern @Valiant Group Llc
Lancaster, PA, US
Led the development and execution of targeted marketing campaigns, enhancing brand awareness and driving engagement across digital platforms- Analyzed market trends and performance metrics to optimize content strategy, resulting in improved audience reach and campaign effectiveness- Collaborated with cross-functional teams to align marketing efforts with business goals, contributing to a consistent and professional brand image.
EDUCATION
University of Tennessee, Knoxville
Bachelor of Science - BS, Economics
John Cabot University
Bachelor of Science - BS, Economics
ABOUT BRIANNA ZICKEFOOSE
As a senior at the University of Tennessee majoring in Economics with a collateral in International Business, I bring a strong foundation in analytical thinking, communication, and leadership. Currently serving as the Lead Intern at Valiant Construction Company, I’ve gained valuable hands-on experience in crafting strategic marketing content, analyzing engagement metrics, and managing brand visibility across platforms. My role has sharpened my ability to understand market trends and effectively communicate value skills I continue to develop through my involvement in organizations such as Sigma Kappa, Women of Haslam, and the Economics Club, where I actively collaborate with peers and professionals to expand my perspective on business and leadership.Looking ahead, I am eager to explore opportunities in public relations and market research where I can combine my interest in global economic trends with my passion for storytelling and brand strategy. I aim to contribute to organizations that value data-driven insight and creativity, and I plan to further develop my expertise through internships, networking, and continued learning in the areas of consumer behavior and media relations.
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