Brianna Thompson
Marketing Manager @William Barthman Jeweler, Ltd
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WORK HISTORY
Marketing Manager @William Barthman Jeweler, Ltd
New York, NY, US
William Barthman Jeweler is a 140-year-old luxury watch and jewelry retailer and repair service provider with locations in Manhattan and Brooklyn. Our current brand partners include Rolex, Tudor, Bvlgari, Breitling, Roberto Coin, and Damiani. As Marketing Manager, I oversee and support all digital and direct marketing channel initiatives executed by our department, including but not limited to:+ Organic & Paid Social Media+ Paid Advertising+ SEO+ E-commerce+ Email Marketing+ Events & Activations+ Print Advertising+ OOH+ PROther duties include department hiring, brand management, vendor relations, content and copy creation, end-to-end photoshoot management, and visual merchandising assistance.
EDUCATION
LinkedIn Learning
Certificates, Digital Marketing
Case Western Reserve University
Bachelor's Degree, International/Global Studies, Anthropology, Marketing, Italian
Accademia Italiana
Fashion Marketing
Glam Observer
Certificate, Fashion Merchandising
Inside LVMH
Certificate, Luxury Marketing
SKILLS
ABOUT BRIANNA THOMPSON
Steering integrated marketing strategies with a flair for compelling storytelling, my focus on social media marketing and copywriting has fortified brands\' digital presence. Throughout my career, I\'ve honed a sharp acumen for tailoring content that engages and expands target audiences, leveraging web traffic analytics to optimize campaign performance.Previously, as Project Manager for Samsung Electronics America, our team successfully launched over 100 products, enriching the Monitor product lines\' market share. This was achieved through meticulous orchestration of national campaigns and by fostering seamless collaboration across PR, CRM, and other channels – a testament to the synergy between strategic vision and operational excellence.I value taking ownership of my roles and having the freedom to learn, grow, and innovate. I enjoy being a bridge between teams focused on skill and knowledge exchanges and meaningful collaboration to ensure that all employees can reach their highest potential and achieve shared goals.In my personal life, writing is at the forefront of my passions, be it fiction or poetry. I love learning about culture—I am a frequent museum/gallery dweller and an urban explorer. I am a self-professed pop culture anthropologist, eager to delve into fashion history, celebrity gossip, mythology, and other niche topics. Dance, especially ballet, is my favorite way to stay active and in tune with my body. I\'m also an animal lover, so I foster through the ASPCA.
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