Brian Carter Jones

Marketing Analyst @Bueno Foods

Albuquerque, NM, US

SUMMARYResponsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.PRIMARY RESPONSIBILITIESExamine a campaign\'s return on investment.Identify new market opportunities.Complete concept-testing for new products.Perform extensive market research.Determine brand perceptions and reputations.Evaluate market penetration.Develop groups and solicit customer feedback.Analyze marketing metrics to identify cause and effect relationships.Identify positive financial outcomes to increase profitability.Create databases and capture market data.Analyze competitors.Assess client\'s promotional needs.Evaluate demographics, prices, distribution channels, and marketing outlets.Develop sales strategies in tandem with marketing department.Meet with clients to ascertain marketing goals.Create questionnaires and surveys.Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.Generate reports that analyze competition and customers.Offer insights about product potentials.Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.