Brian Torney
Creative Lead, Future Lab @Mattel, Inc.
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WORK HISTORY
Creative Lead, Future Lab @Mattel, Inc.
Pawtucket, RI, US
SKILLS
ABOUT BRIAN TORNEY
Big ideas. Wow toys. Holy $% & #! After over 17 years in the toys, games and youth entertainment space, Brian Torney still aims to shock and surprise with each new concept, product or initiative introduced! In his current role on Hasbro’s Spark R&D team, Brian focuses on break frame, high tech, attention-getting innovation for key brands including Marvel, Dungeons & Dragons, Furby, Ghostbusters, Star Wars, Power Rangers, Indiana Jones, and Fortnite. Prior to his time at Hasbro, Brian lead Kunoichi and Other Door, two premiere studios serving toy and kids entertainment clients including Nickelodeon, Mattel, Lego, Hasbro, McDonald’s, Leap Frog and more.Recognized as a strategic thinker, unique storyteller, experienced technology-forward designer and visionary inventor, Brian combines those rare attributes in his quest to transform the toy industry to better match the imaginations of kids and fans around the world. Brian Torney is an expert innovator in the toy industry, kids entertainment, and product/brand innovation. He speaks at various industry events including Toy & Game Conference, PlayCon, Toy & Game Inventor Awards, Social Media @ Play, NY Toy Fair, World Congress of Play, and Comic Con International. He has previously guest lectured at Columbia College Chicago and blogged for Global Toy News.He has directed ground-breaking product and interactive initiatives for industry-leading toy and game companies including Cartoon Network, Capcom, Fox, Midway Games, Nickelodeon, Step2, THQ and Hasbro. Prior to his work in toys, Brian provided editoral duties for comic book publishers Archaia Studios Press and Devil\'s Due Publishing.Brian also practices ancient Jedi techniques of mind control… These are not the droids you’re looking for.Industries: Toys and games, kids entertainment, and consumer products.Strengths: High complexity animatronic and electronic toys, concept development for licensed and owned IP, fan and kids-targeted innovation, content-rich product development, insight-driven concept ideation.Interests: toy and game invention, comics, brand building, gaming
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