Brian Risinger
Director, Corporate Communications, Marketing Communications and Business Intelligence @Trinseo
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WORK HISTORY
Director, Corporate Communications, Marketing Communications and Business Intelligence @Trinseo
Wayne, PA, US
Lead development and implementation of all internal and external communications to support corporate culture, employee experience, M&A activities, customer engagement and executive communications strategy.Key Accomplishments-Created the organization’s first employee value proposition and the integrated campaign to socialize the messaging internally -Developed and led global communications regarding strategic network optimization initiative -Led realignment of company business intelligence program -Led internal project to develop communications and positioning related to regulatory initiatives -Lead crisis communications program development
EDUCATION
University of South Carolina
B.S, Marketing
Darla Moore School of Business at the University of South Carolina
B.S., Marketing
SKILLS
ABOUT BRIAN RISINGER
Passionately curious, marketing and corporate communications leader with experience building relationships, companies, cultures, teams, and brands, in both a professional services consulting environment, as well as in-house corporate departments. My skill set includes multi-format content creation, executive communications, investor relations, crisis communications, internal communications, and external communications. I have also designed communications programs focused on community engagement and public policy.Experience with hands-on creation of omnichannel communications and creative campaigns designed to move products, markets, and people. Significant experience mapping customer journeys, managing multiple projects, leading integrated teams, and connecting market and customer insights to develop differentiated brand positioning supported by compelling value propositions, messaging platforms, and creative communications. Have constructed and implemented multiple demand generation and ABM programs using various digital platforms, combined with actionable insights gained from analytics, to optimize campaign performance. Have also led internally focused, change management initiatives to drive culture, brand advocacy, employee engagement, corporate vision, and thought leadership. My background includes experience working with multinational companies, global product platforms, and business units, conducting analyst relations programs, and working with agency partners. Comfortable working as a thinker and a doer; developing strategy, then creating original content. Leadership Philosophy: If you\'re too big to serve, you\'re not big enough to lead.Communications Philosophy: We’re selling the hole, not the drill.Strategy Philosophy: A problem well stated is a problem half solved.Industry Experience: Healthcare, Chemicals, Manufacturing, Telecommunications, Financial Services, Packaging, Energy, Nonprofits, Minerals and Mining, Higher Education communicationsCorporate Communications Issues Management Investor Relations Crisis Communications Marketing Communications Employee Communications M&A Communications Employee Experience Speechwriting Product Naming Content CreationVideo Writing and Production Brand Strategy Public Relations Community Relations Legislative Affairs Sustainability Lead Generation Project Management Process Optimization Crisis Communications White Papers ArticlesBlogsTaglines
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