Brian MacDonald

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRIAN MACDONALD

If your job is in Lead Generation, thanks for your interest, but i don’t need your help. I am a creative leader with a long history of award-winning work in print, broadcast, digital, and social media channels. I bring my consumer-packaged-goods background to many higher education brands, including UW/Madison, NYU, Cornell, Emory, Johns Hopkins, University of Massachusetts, University of Surrey. Colgate, Bradley, and Brandman. Previously at Ogilvy & Mather, Brian worked on global consumer brands such as Dove’s campaign for Real Beauty, American Express’ Realize the Potential campaign, Hellmann’s, KFC, Magnum Ice Cream, and Scotiabank. And at Leo Burnett, Brian worked on a wide array of brands across the local/global spectrum, including P&G’s laundry portfolio, Kellogg’s snack foods and cereals, Wrigley’s gum and mints, and Visa. My work has been included at the Clio Awards, the London International Advertising Awards, Archive, U.S. Ad Review, The Telly Awards, Communication Arts, the Graphis Annual, Applied Arts, and the Hatch Awards. Specialties: Social media, Activation, Digital, broadcast and print. Higher Education: UW/Madison, NYU, Cornell, Emory, Johns Hopkins, University of Massachusetts, University of Surrey, Colgate, Bradley, Brandman. Consumer packaged goods - especially food, gum, and laundry detergent. Consumer retail - department stores, quick service restaurants, automobile repair Consumer services - credit cards / financial services,