Brian Diel

Marketing Strategy & Retail Experience Manager @Toyota North America

Plano, TX, US

Develop and execute the vision, strategy, and road-map for Toyota’s seamless digital retailing experience which will help transform the consumer automotive purchase experience. Responsibilities include-Lead a cross-discipline marketing team to create an all new strategy focused on the development of a customer-focused digital retailing business model that drives greater customer retention and loyalty to the Toyota brand-Direct integrated and data-driven marketing strategy development, evaluation, and action planning to position Toyota products and services for future growth-Design KPIs and institute consistent measurement metrics to document business results while mitigating risks-Provide thought leadership and perspective while Identifying and evaluating emerging technologies and tools for consumer/dealer interaction.