Brian Boever
Director Human Insights Sparkling Brands @The Coca-Cola Company
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WORK HISTORY
Director Human Insights Sparkling Brands @The Coca-Cola Company
Atlanta, GA, US
Deliver insights from a holistic understanding of the Global Sparkling Brands’ business, based on Consumer, Competitive, Category, Commercial, & Brand Health intelligence {utilizing internal, syndicated, foundational, & Custom data}.•Deliver key analysis & insights to Marketing teams to create brand Strategies delivered in Long Range Plans. •Prioritize & contextualize beverage occasions and drinking moments to better understand the Consumers we serve and how to generate more consumers and more frequency.•Create strategic opportunity analysis for Global innovation & stretch opportunities across the Coke Portfolio.•Lead supplier teams to deliver results efficiently & consistently across both analytics and custom research. •Created global Occasions shifting tool to better understand how the changes in consumption Occasions from the COVID pandemic could impact the Retail Value of Coca-Cola brands, and show where to prioritize in the next year. •Primary SME on the foundational Consumer data utilized by The Coca-Cola Company. Leveraged expertise to guide supplier teams in creating Ad-hoc analysis, as well as partner with internal teams to generate the best insights from the data available.•Collaborated across the system to build holistic understanding of innovation launches to better learn & apply in subsequent launch Markets.
EDUCATION
Louisiana State University
Master of Science - MS, Agricultural Economics
Louisiana State University
Bachelor of Science - BS, Agricultural Business / Business Administration
ABOUT BRIAN BOEVER
Brian is a dedicated professional with 15 years of experience delivering best-in-class analysis & insights which drive the growth of brands in the marketplace and in the hearts and minds of consumers. He is a leader in consumer opportunity identification through segmentations, models, and research. Brian is experienced in leading an internal team, managing outside vendors, and collaborating across the system, in order to deliver high quality results within tight deadlines.
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