Brett Baden
Director of Data Science @Choreograph
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WORK HISTORY
Director of Data Science @Choreograph
Chicago, IL, US
Measurement Lead for WPP agency accounts for five major consumer goods accounts for which I am designing Learning Agendas/Measurement Plans, tests and experiments to show effectiveness of ad spend in Digital,(Disney+, DV360), Programmatic (Amazon Prime), Search (Google Ads), Social (Meta, TikTok, Snapchat, Instagram), and Retail (Target, Walmart). Administering 3rd party Brand Lift Studies, Multi-touch Attribution, and Incremental estimation, while deploying Marketing Mix Modeling and Circana receipt panel analysis to achieve full-funnel measurement and increase sales. Developing Agentic AI workstreams to aggregate and present results.• Member of the pitch team to a major international food company, preparing CPG analyses and experimental frameworks to win business. • Working on deploying and setting up a Federated Learning model aggregation approach for internal and external stakeholders• Python, DataRobot, and Colab on GCP, Obtained Snowflake Fundamental Certification in November
EDUCATION
University of Washington
Bachelor's degree, Economics
University of Washington
Bachelor's degree, History
University of Chicago
Master of Arts (M.A.), Public Policy (Applied Economics)
University of Chicago
Ph.D., Public Policy (Applied Economics)
SKILLS
ABOUT BRETT BADEN
I am a data science leader with over 20 years of experience investigating and presenting machine learning and statistical solutions on complex data-driven problems on a variety of issues. I have experience in e-Commerce, CPG/FMCG, real estate, finance, insurance, and law. I have presented to a wide variety of audiences and am adept at explaining complex problems and solutions to lay audiences; I am also an Adjunct Professor at DePaul University\'s Business School. I am proficient in SAS, R, Python, and SQL, currently working in the DataRobot and Snowflake environments.
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