Brett Anderson
Marketing Manager @Ys Capital Partners
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WORK HISTORY
Marketing Manager @Ys Capital Partners
Fort Worth, TX, US
As a contracted Marketing Manager, I provide a variety of marketing strategy and execution services for YS Capital Partners\' portfolio companies. YSCP is a unique private equity investment firm focused on helping small, founder-led businesses maximize their growth potential through operational excellence. I collaborate with leaders at each business to establish a scalable growth strategy, implement repeatable processes, and make an immediate impact through marketing channels including website, social media, collateral, content, and more.
EDUCATION
TCU Neeley School of Business
Bachelor’s Degree, B.B.A. in Marketing, Journalism minor, Leadership emphasis
SKILLS
ABOUT BRETT ANDERSON
I’m a marketing leader with 14 years of experience helping businesses grow. From global corporations to tech start-ups, I combine marketing strategy with cross-functional team leadership to solve big problems and execute campaigns that deliver results.Most recently, I was Vice President of Marketing at Weathermatic, a $30M annual revenue green tech company. As the first dedicated marketing leader, I built out a growth marketing function that exceeded lead generation KPIs, managed a new brand strategy process and roll-out, and grew a high-performing team. Before that, I experienced 7+ successful years in the advertising technology industry at Simpli.fi, including owning product marketing, customer marketing, and channel marketing and helping scale the company through its acquisition by Blackstone with a $1.5B valuation. Now, as an MBA candidate at TCU’s Neeley School of Business set to graduate in May 2026, I’m sharpening my skills to bring even more value to the next organization. My goal is to be a strategic and operational brand, product, GTM, or communications lead for an international, growth-minded business!
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