Brent J. Harms
Director of Client Marketing @Esa - Elohi Strategic Advisors
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WORK HISTORY
Director of Client Marketing @Esa - Elohi Strategic Advisors
Continuing to get (sh)it done helping food & beverage manufacturers with their marketing initiatives. Selling propositions, go-to-market strategies, market & consumer insights, competitive analysis, product user surveys, sales support, trade shows, budget management.
EDUCATION
DePaul Driehaus College of Business
Master of Business Administration (M.B.A.), Marketing
University of Iowa
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT BRENT J. HARMS
Improvisational comedian turned consumer product marketer and brand strategist.Early in my career, I lived a bit of a dual life—training in improv comedy under the late, great Del Close and performing at Chicago’s IO Theater (formerly ImprovOlympic), while working days at a CPG market research firm (IRI) and earning my M.B.A. at night.While many of my Chicago improv contemporaries continued on to successful careers in television and film, I discovered that my true passion—and strength—lay in marketing. I ultimately stepped away from the improv world to focus fully on building brands in the consumer products space (and, admittedly, I wasn’t quite as funny as Jack McBrayer, Amy Poehler, Matt Walsh, or Tina Fey).Today, I draw on deep experience in food and beverage marketing along with an improv-trained mindset rooted in creativity, collaboration, and levity. I’m a passionate, strategic thinker and cross-functional leader who enjoys shaping how operators and consumers experience products and packaging. I’m especially driven by connecting consumer and market insights to marketing strategy and creative execution that builds brand health, grows share, and delivers profitable growth.Expertise:• Consumer Packaged Goods (CPG)• Strategic Marketing Plans• Product and Packaging Innovation/Renovation• Promotion/Media Planning and Management• Portfolio Optimization• New Business Development• Consumer/Market Insights• Cross-functional Team Leadership• P&L Management• Pricing• Production & Inventory Management• Product Quality Assurance• Trade Show Strategy
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