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Brenda Rodriguez
Process Excellence Sr Analyst @PepsiCo
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WORK HISTORY
Process Excellence Sr Analyst @PepsiCo
MX
EDUCATION
Tecnológico de Monterrey
Bachelor in Industrial Design, Industrial Design, Marketing, Design Thinking
Ekonomická univerzita v Bratislave
Academic Exchange, Marketing Management
Accent Français
French Language Certification, French Studies
ABOUT BRENDA RODRIGUEZ
Passionate Industrial designer with experience in Marketing and Sales with +7 years of experience driving 360° marketing strategies, brand development and product launches. My expertise in Marketing and Sales enhance me with strategic skills to creatively collaborate in multiple projects within the organization that include-Process Improvement-Customer Service and engagement -Brand visibility (Digital Marketing and Content Design)I thrive on process improvement, achieving a 40% increase in ROI during campaigns and consistently optimizing operations.Strong track record in eCommerce management, I’ve launched e-commerce platforms that increased lead conversion by 20% and handled online product updates for over items.Specialties include brand development, digital marketing, visual merchandising, project management, eCommerce strategy, retail marketing and team leadership. My background in design thinking and human-centered design gives me a unique approach to customer-focused campaigns.Eager to contribute to creative teams in marketing, particularly within luxury and retail industries.
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