Brendan Lowry

Product Marketing Lead @Jsi

Ottawa, ON, CA

Developed compelling product messaging targeting both technical and business audiences- Craft strategic content across digital, print, and video formats to nurture leads through the buyer\'s journey (awareness to advocacy)- Spearheaded JSI\'s global marketing automation initiative by implementing HubSpot and streamlining campaigns & workflows- Designed marketing collateral & sales tools (e.g, demos) for internal teams & JSI partners- Provided subject matter expertise for webinars, events, and industry presentations- Conducted market research & analysis to position JSI solutions competitively- Developed & delivered training programs for sales, presales, services teams, and partners- Managed new product launches for internal & external stakeholders via collaboration with Product Management Teams- Monitored industry trends to inform content strategies and generate demand- Planned, organized & marketed JSI\'s presence at industry tradeshows & events globally- Contributed to website development (content, strategy, SEO).