Brandy Shuman

Director of Public Relations @ClearChoice Dental Implant Centers

Denver, CO, US

Industry: Dental, Healthcare* Built the company’s first PR and organic social media departments from the ground up, ensuring consistent and compelling storytelling outlining the company\'s mission and differentiators.* Design and execute cross-channel communications strategies aligned to business goals across earned, owned, shared, and paid platforms.* Collaborate with internal comms, marketing, legal, clinical, SEO, and event management teams on cross-functional initiatives across The Aspen Group brand portfolio.* Lead C-suite and doctor thought leadership, media relations, messaging, and executive visibility.* Act as media liaison and spokesperson with national and trade journalists, KOLs, influencers, and agency/vendor partners.* Direct crisis response planning and proactive reputation management.* Manage external PR agency and annual PR budget, ensuring optimal ROI and outcome tracking.* Deliver monthly performance reports tying external comms results to business objectives.

University of Nevada-Las Vegas

B.A., Print Journalism