Brandon Tsang

Marketing Specialist, Strategic Ventures @BCAA

Vancouver, BC, CA

Planned, developed, and launched BCAA Auto Marketplace, a peer-to-peer marketplace in May 2024, which now serves over thousands of British Columbians to find their perfect vehicle match• Planned, developed, and launched BCAA Connect, a new online community in Feb 2025, which has now connected hundreds of British Columbians• Planned, developed, and launched BCAA Task Marketplace, a new peer-to-peer marketplace in Sep 2025, connecting people who need help with local Taskers who can get the job done• Designing and executing data-driven marketing plans targeting key audiences through customer-centric approaches, multi-channel strategies, and lifecycle management• Monitoring campaign performance metrics, assessing effectiveness, and providing actionable insights to optimize strategies• Collaborating with internal teams and external creative and media agencies to create marketing campaigns to reach target segments in support of product strategies and annual business plans• Raising awareness of BCAA Auto Marketplace through outreach initiatives, including university campuses, BCAA Service Location activations, and partnerships, such as the Vancouver Canucks and Vancouver Canadians

St. George's School

High School

UBC Sauder School of Business

Bachelor of Commerce, Marketing Co-op

Smith School of Business at Queen's University

Master of Business Administration - MBA